[roger_smith]

You have to look at the "sales figures" if you will. How many people buy upgraded accounts in a month? a week? a day? Of the % of users on the forum, what % are upgraded vs free. When the rubber meets the road, sinister.ly is basically a business, and these things need to be looked at. In the end an upgraded account is only worth what people will pay. If you're looking for exclusivity, you may want to keep your prices higher.

It's all a balancing act

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EDIT: clarify for me, is each upgrade a one time price? I noticed that you can't just buy gold, you have to buy your way up the line.