Juul to Pay NC $40M for Targeting Kids 06-30-2021, 05:34 PM
#1
There hasn't been conclusive evidence that vaping carries the same risks as smoking. Advertising on kids channels is kind of suspicious, but paying North Carolina isn't going to help the problem.
Read More: https://arstechnica.com/science/2021/06/...-epidemic/
Quote:Electronic cigarette maker Juul and the state of North Carolina have reached a settlement over the state’s claims that Juul aggressively targeted its “highly addictive” products to youth, igniting a vaping epidemic.
While still denying any wrongdoing, Juul has agreed to pay North Carolina a total of $40 million over six years. Additionally, the company will adhere to a list of restrictions aimed at blocking any promotion and sales of its products to youths. According to the list, Juul won’t use advertisements that may appeal to youth; it will avoid most social media advertising and the use of influencers; it won’t sponsor sports and entertainment events, like concerts; and it won’t use anyone under the age of 35 in its marketing.
The company also agreed to help enforce age restrictions by running a “secret shopper” program. Juul will send undercover representatives, ages 21 to 27, into at least 50 stores throughout the Tar-Heel State per month to check whether retailers verify buyers’ ages.
The settlement comes after years of allegations and fiery criticism that Juul intentionally and egregiously targeted adolescents in its marketing campaigns and advertisements, which critics say were directly responsible for soaring levels of vaping among teens. According to a lawsuit filed last year by Massachusetts Attorney General Maura Healey, Juul’s marketing campaigns in 2015 and 2016 included running ads on websites such as Cartoon Network’s cartoonnetwork.com and Nickelodeon’s sites Nick.com and NickJr.com. And congressional testimony in summer 2019 revealed that Juul representatives gave presentations to teens inside schools, without teachers present or parental consent.
Read More: https://arstechnica.com/science/2021/06/...-epidemic/
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