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+--- Thread: Juul to Pay NC $40M for Targeting Kids (/Thread-Juul-to-Pay-NC-40M-for-Targeting-Kids)
Juul to Pay NC $40M for Targeting Kids - Dismas - 06-30-2021
There hasn't been conclusive evidence that vaping carries the same risks as smoking. Advertising on kids channels is kind of suspicious, but paying North Carolina isn't going to help the problem.
Quote:Electronic cigarette maker Juul and the state of North Carolina have reached a settlement over the state’s claims that Juul aggressively targeted its “highly addictive” products to youth, igniting a vaping epidemic.
While still denying any wrongdoing, Juul has agreed to pay North Carolina a total of $40 million over six years. Additionally, the company will adhere to a list of restrictions aimed at blocking any promotion and sales of its products to youths. According to the list, Juul won’t use advertisements that may appeal to youth; it will avoid most social media advertising and the use of influencers; it won’t sponsor sports and entertainment events, like concerts; and it won’t use anyone under the age of 35 in its marketing.
The company also agreed to help enforce age restrictions by running a “secret shopper” program. Juul will send undercover representatives, ages 21 to 27, into at least 50 stores throughout the Tar-Heel State per month to check whether retailers verify buyers’ ages.
The settlement comes after years of allegations and fiery criticism that Juul intentionally and egregiously targeted adolescents in its marketing campaigns and advertisements, which critics say were directly responsible for soaring levels of vaping among teens. According to a lawsuit filed last year by Massachusetts Attorney General Maura Healey, Juul’s marketing campaigns in 2015 and 2016 included running ads on websites such as Cartoon Network’s cartoonnetwork.com and Nickelodeon’s sites Nick.com and NickJr.com. And congressional testimony in summer 2019 revealed that Juul representatives gave presentations to teens inside schools, without teachers present or parental consent.
Read More: https://arstechnica.com/science/2021/06/juul-to-pay-nc-40m-and-stop-targeting-kids-after-igniting-vaping-epidemic/
RE: Juul to Pay NC $40M for Targeting Kids - Spooky - 06-30-2021
Quote:While still denying any wrongdoing, Juul has agreed to pay North Carolina a total of $40 million over six years.
LMAO so they deny everything but will be actively paying the state for over 6 years. You cant make this shit up.
If there was effective warning and labels on all these products then it would surely bury these companies. But its about money, not health.
RE: Juul to Pay NC $40M for Targeting Kids - Dismas - 06-30-2021
(06-30-2021, 05:57 PM)demonboy Wrote:Quote:While still denying any wrongdoing, Juul has agreed to pay North Carolina a total of $40 million over six years.
LMAO so they deny everything but will be actively paying the state for over 6 years. You cant make this shit up.
If there was effective warning and labels on all these products then it would surely bury these companies. But its about money, not health.
If we're being honest, it's a drop in the bucket. They were forecasted to make $3.4 billion in 2019, so there's no telling how much they're making now.
RE: Juul to Pay NC $40M for Targeting Kids - Spooky - 06-30-2021
(06-30-2021, 06:00 PM)Dismas Wrote:not to mention the rumors that the majority of cigarette shareholders also own juul. so it makes you really wonder what the fuck the motive is.(06-30-2021, 05:57 PM)demonboy Wrote:Quote:While still denying any wrongdoing, Juul has agreed to pay North Carolina a total of $40 million over six years.
LMAO so they deny everything but will be actively paying the state for over 6 years. You cant make this shit up.
If there was effective warning and labels on all these products then it would surely bury these companies. But its about money, not health.
If we're being honest, it's a drop in the bucket. They were forecasted to make $3.4 billion in 2019, so there's no telling how much they're making now.