[Satan]

Just a marketing technique to fool gullible idiots. They use big terms that uneducated people don't understand to make it sound like the truth. It's been happening for ages.

EDIT: Just found something I found funny, they called it "gold molecules". Gold is an element, making it an atom. Not a molecule. They probably mixed it with something hard such as Nickel to make it stronger and pulled a bullshit lie to make it sound like they were doing something super complicated.

Confirming this, they're patenting it as an alloy. It has less gold in it than 18k gold apparently. So imo its not even gold. Its gold coloured.