[Nyx]

Well it's probably not nearly as much to produce as they're selling it for. They'll probably definitely profit. People will still buy it.

Same concept as Apple making a "new" phone by just updating a few cosmetics and installing ONE new software app... people still buy it.

People were saying it costs half of that to produce, so per card there would be a 1500$ profit, but honestly, not many people have 3000$ to throw at a graphics card. This graphics card costs as much as my PC did when I bought it, which is kinda ridiculous.