[Oni]

Precisely this.

I've owned a forum many years ago of a similar magnitude, and It's not easy and certainly not cheap to run. Funding varies from one month to the next, there's simply no definite Indication of what to expect until the month draws closer to an end.

To be honest, there are plenty of administrators that keep the majority of their site's profits. I don't think that's awful, but I'm not one of them.