[mothered]

Looking at an online article it looks like Oracle requires it for certain inclusions. Depending on how he wants to implement it, it make fall under this. Not to mention, NoSQL type databases like rethinkdb are nosql labelled for a reason. rethinkdb supports realtime data reporting, also, it is no relational which means it would be more ideal for purposes such as his because of the need to store large quantities of collective data, to be pulled out via JSON or something, without having to run multiple SQL queries.

This could be the absolute opposite of why, but its an idea.

You've made perfect sense here, thanks for the In depth explanation.

The only downside Is that you'll have to start familiarizing a whole new syntax. But for the advantages you've mentioned above, It's a small price to pay.