[Ecks]

Sharp has sued China's Hisense Electric, which licensed the Sharp brand for televisions sold in the U.S., accusing Hisense of putting the Sharp name on poor-quality TVs and deceptively advertising them.
The court action is the latest effort by Osaka-based Sharp to retrieve the right to use its own name when selling TVs in one of the world's largest markets. Sharp is trying to recover its position as a global maker of consumer electronics. Hisense rejected the allegations and said it was selling high-quality televisions under the Sharp name. The dispute illustrates the risks when the owner of a well-known brand name gives up control over products sold under that name.

Read more : https://www.wsj.com/articles/sharp-to-am...1497241004

[zorrophreak]

I love you Sharp. Seriously Sharp makes some good stuff. SHARP does. The rebrand type stuff like that is terrible. I would like to see Sharp return to the global scene.

[Ecks]

They are trying, but it was kind of stupid of them to sell licensing rights to a Chinese manufacturer, not everything coming from China is quality (*cough*APPLE*cough*)

[zorrophreak]

They are trying, but it was kind of stupid of them to sell licensing rights to a Chinese manufacturer, not everything coming from China is quality (*cough*APPLE*cough*)

Stuff Designed Outside - Made in China = Good
Stuff Designed in China - Made in China = Also Pretty Good
Stuff Designed in China but with an Outside Name - Made in China = Absolutely terrible