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Learn everything there is to know, from project planning through marketing and analytics, about Web design!

Principles of Web Design is a book about the fundamentals of clear graphic communication within the context of Web design.


The book has three sections, which follow the cycle of a typical Web project:
PLAN: This section focuses on the predesign phase of a Web project. Everything from project planning and brief writing to information architecture and responsive grid creation will be covered.
DESIGN: The second section of Priciples of Web Design explores the enduring principles of design and the nuances that are specific to the field of Web design.
OPTIMIZE: Finally, we close the loop and discover ways to enable your client to maximize the investment they’ve made in their Web site with marketing and analytics.

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