[Oni]

A funny name to choose. Google backing Pei is significant. I've used Oneplus for years now, so I'm curious to see how "Nothing" will do.

After parting ways with OnePlus, Carl Pei has revealed that his new startup, Nothing, will unveil a pair of wireless earphones sometime this summer. It will be the first device from the London-based firm, with more set to arrive later in 2021, according to Bloomberg. The company is being backed by Alphabet’s venture capital division, GV (formerly Google Ventures), which led a $15 million funding round.

“We’re building an ecosystem of smart devices,” Pei told Bloomberg in an interview. “We’ll start with simpler products, wireless earbuds. We’re going to have multiple products throughout the year, not just audio products, and eventually we want to build it so these devices talk to each other.”

Its first product will compete with the OnePlus Buds, among other products, and backers like GV no doubt hope that Nothing will enjoy a similar level of success. “We have high confidence that with Carl’s global mindset, the Nothing team will have a meaningful impact on the market for consumer technology,” said GV general partner Tom Hulme.

Read More: https://www.engadget.com/one-plus-cofoun...01104.html

[mothered]

A funny name to choose

A clever marketing strategy, that I believe attracts a lot of attention.

Consumers would be curious to see exactly what "Nothing" (by name) has to offer.

[Oni]

"What earbuds do you use?"
"Nothing"

[ecstasy.]

"What earbuds do you use?"
"Nothing"

This is quite funny

[mothered]

"What earbuds do you use?"
"Nothing"

Hilarious.

"I'm looking to purchase good quality earbuds, what do you recommend?".
"Nothing".