[4tune]

Do you think that in order for a company to be competitive in an advance economy, they need to be creative? Take Apple for an example, if you're competing against Apple, do you need to be creative to be competitive?

[mothered]

In my views, I believe that any salable Item/product Is creative In It's own way. It'll have to be to capture the Interest of the consumer.

Can you Imagine If a product Is dull, bland and Is not very appealing. I'd probably move onto It's competitor or an alternative.

[Wildfire]

It doesn't only take creativity. We have Kickstarter for that. It takes a solid product, good user experience, and a great marketing campaign. Fulfill all those requirements, and all the customers will come on their own.

[Rick]

If their creativity gives them an idea that gives them an advantage, then yes it will make the company more able to outcompete. Whether certain types of "creativity" are good for commerce as a whole is a different question